The Fuel brand was built from the young and hungry counter culture of the early 1990s, all which had a burning desire to push themselves and the action sports beyond the edge. Not settling for mediocrity, Fuel created a brand that takes chances, pushes the envelope and never takes no for answer.
The company was established on these principles and Fueling the fire within ourselves. Fuel’s foundation was built on supporting the Skate, Snow, Surf, Moto, Music and Racing lifestyle since our 1992 inception. These core elements bring our clothing brand together and enable us to Fuel the fire within each and every one of us.
The essence of Fuel is to make apparel for those whose passion burns deep inside and can only be satisfied by living life to the fullest. The Fuel family understands that the needs and designs best come from ones who live it and breathe it every day

THE WORLD LEADER IN GRIP TECHNOLOGY…
This is not just a slogan to us. Over the past 25 years, we have dedicated ourselves to providing the best there is to offer in our products. This includes our proprietary compounds which have been extensively researched and tested by top athletes around the world to ensure that they provide the highest level of comfort and longevity possible. We are also the innovators of the Lock-On Grip system, which innovated the way in which grips are installed and secured to the handlebars and still remains the worldwide standard for grips. This is also the reason that we have chosen to continue producing our products exclusively in the USA in our own facility. While other manufacturers are scurrying to the lowest possible cost producer overseas, we remain dedicated to maintaining the highest possible product quality facilitated by our long term relationships we have developed with our suppliers.

We make the world’s most ingeniously designed, expertly constructed, and technologically unrivaled personal storage products that fuse performance, sports, and lifestyle so motivated people around the world can turn their ambitions into achievement.

Skullcandy came screaming into this world as the brainchild of notorious non-conformer and action sports product mastermind Rick Alden. One day as he was hauling to the top of a Park City peak for another powder run, he had to yank out his ear buds from his music player and use them to answer his phone. That’s when a simple but powerful idea hit him. What if there were headphones that could seamlessly switch from music to calls? And what if those headphones actually looked as good as they worked? That idea, on that chairlift, on that day, was the bedrock Skullcandy was built on.

In the foothills of Los Angeles, CA in the early 1960’s things were a bit different. The decade of change was rapidly approaching and the landscape of America was quickly taking root in the valleys and mountains surrounding the City of Angels. It was here along the local mountains and trails a young man named Jim O’Neal would ride his modified triumph motorcycle to school and would find himself taking the same Triumph through the dirt and tracks into the hillsides above the city.

“It wasn’t about making money. Our drive was really about finding and creating better products to race with.”

“I began riding seriously in 1962. I trained for riding competitively and I lived for it. It was all I thought about. I spent time hitting the local hills and trails with my buddies. The bikes weren’t built for racing then; they were actually street bikes that we converted for dirt use. While I was a freshman in High School, I rode a Triumph to school everyday. I started making parts and modifying my motorcycle in auto and metal shops at my High School. It was cool to have something on my bike that no one else had. This is when I realized there was a huge demand for special parts that could modify those street bikes to take the abuse of off-road racing”.

In the late 1960’s America was formally introduced to Motocross when the Europeans came over to ride near Jims home just outside of LA in Simi Valley, CA at the Corriganville Movie Ranch which was also known as Hopetown.

We are a Veteran Owned clothing company bringing you the cleanest designs with quality always in mind.
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With over 20 years in the motorcycle industry, we felt it was time to step out from behind the shadows of some of the industries power players, and bring some fresh designs with the customer in mind. We are a grass roots business whos goals are to help young talent win, and look good in doing so. We are a clothing brand for all ages, as well as all levels of ability. At the end of the day, we were all beginners, but not all of us looked this good doing it!!